Essential Digital Marketing Tools To Grow Your Business

There’s no doubt that to grow your business, you need a strong online presence. In fact, good performance online can bring incredible success without the need for an actual store. This is possible thanks to a wide array of digital marketing tools out there. Here’s a list of the most important ones you need to know.

Google Trends

Google Trends is one of the free tools that are essential to digital marketing. It shows you what people are searching for online, so it’s an excellent source of inspiration for your next blog post, PPC ad, email campaign, or any other digital marketing activity. For beginners and professionals, Google Trends can be a great tool to track and analyze the competition. The analytics give you an overview of how your competitors compare to you.


The competitive environment is the most important concern before you launch a business. Ahrefs offers a set of tools that can help you take control of the situation and learn about your rivals. Ahrefs allows you to effectively analyze your competitors’ backlinks, content features, traffic sources, and more.

Facebook Audience Insights

To grow your business, you need to understand your best customers. Facebook Audience Insights can help. It’s a powerful and easy-to-use targeting tool that gives you access to demographic and interest data for millions of people on Facebook—as well as household income ranges in some countries. Details such as this will help you craft the right message and send it to the right person.


You’ll be able to track both your own and your competitors’ social activity with Buzzsumo, find the most shared content on any topic with their intuitive tool, and optimize your website to help you grow your business online.

CoSchedule Headline Analyzer

CoSchedule Headline Analyzer helps you to create more persuasive headlines, titles, and URL slugs with ease. This tool is extremely user-friendly; all you need to do is enter your headline or title, and it will provide you with an analysis of words used in your content.

WebpageFX’s Readability Tool

The Internet is a great tool for business promotion. However, your website can only grow if the content is written in a manner that is easy to understand. After all, you don’t want your content to turn off potential customers from visiting your website. This readability tool from WebpageFX helps you adapt your writing to suit your readers.